For Carlota, the founder of Simplr, the best part of account management was always the people: earning a client’s trust, helping a creative team find its direction and watching an idea take shape. Those were the moments that made her want to take on more.
As her work took her across food and beverage, aviation, fashion, toy retail and lotteries, the briefs changed, but a familiar pattern emerged. Every new project brought another round of meeting notes, feedback threads and updates to chase. Making room for bigger ideas meant finding time between all the small things that kept them moving.
Little by little, the coordination began to crowd out the work she loved. And the pressure reached beyond her own desk. Creatives were waiting for context, account teams were following up on decisions, and clients were trying to understand where things stood. Everyone was working towards the same outcome, yet keeping the whole picture in view took constant effort.
Carlota began looking for a way to bring those pieces together. A brief that stayed connected to the conversation. Feedback that could be found beside the work. A clear next step that everyone could see. What started as a wish for more breathing room in her own day became the idea behind Simplr.
Today, that idea shapes Simplr: a shared place for account teams, creatives and clients to move the work forward. At its heart is the ambition that started it all: to give people more time for the relationships and ideas that drew them to agency life in the first place.
Carlota · Founder of Simplr
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